...the non-geeky middle-aged checkout chick at Aldi starts chatting to you about her now using this Linux Thing, and that being quite cool.
I wore my Tux shirt today (which has a penguin and the slogan "Linux - for IQs higher than 95" embroidered) and she said something like 'hmm, I guess I've got an IQ higher than 95 then!'; her new EEE pc thingie which comes with Linux was quite nice and so on.